Biznet Internet Solutions

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Marketing Automation Interview: Rick Carlson, CEO of SharpSpring
April 17, 2014  •  Kevin Krason

Marketing Automation Interview: Rick Carlson, CEO of SharpSpring

Recently, we had the opportunity to chat with Rick Carlson, founder and president of SharpSpring, a marketing automation development company whose aim is to put marketing automation within reach of small and medium size businesses. (SharpSpring is one of the… Continue Reading  

Top 8 Key Performance Indicators for PPC Advertising
April 8, 2014  •  Sue Lochbiler

Top 8 Key Performance Indicators for PPC Advertising

Online advertising continues to grow. According to Nielsen’s quarterly Global AdView Pulse report, Internet display ads grew by more than 32 percent in the first three quarters of 2013 compared to the same time period for the year prior. One… Continue Reading  

Solving the Marketing Automation Talent Gap
March 27, 2014  •  Kevin Krason

Solving the Marketing Automation Talent Gap

2014 is on its way to being the Year of Marketing Automation. Consider these statistics: 41% of B2B Marketers plan to increase their marketing automation budget in 2014. (Source: PepperGlobal) The number of monthly Google searches for the term “marketing automation”… Continue Reading  

The Power of Personas in Marketing Automation
March 12, 2014  •  Kevin Krason

The Power of Personas in Marketing Automation

Personas have long been a staple of digital marketing. Personas are defined as examples of the real-life buyers who influence or make decisions about the products or services a company provides. They make the abstract real. In web design, for… Continue Reading  

7 Steps to Marketing Automation Success
March 5, 2014  •  Kevin Krason

7 Steps to Marketing Automation Success

Marketing automation is a powerful and effective method for increasing the quantity and quality of leads. Marketing automation allows you to nurture leads through the entire buying process, delivering highly-targeted, personalized messages that address the prospect’s specific barriers to purchase…. Continue Reading  

How Your Agency Can Make Better Use of QuickBooks
February 25, 2014  •  Yale Porter

How Your Agency Can Make Better Use of QuickBooks

If you’ve used accounting software for any length of time, it quickly becomes tedious repeatedly entering the same transactions. There must be a better way than re-keying the same information over and over. Fortunately, most applications, such as QuickBooks, have… Continue Reading  

You say “Pie Day” – I say “Pi Day”
February 24, 2014  •  Sue Lochbiler

You say “Pie Day” – I say “Pi Day”

For a girl who has always loved math, enjoyed baking, and hearing a good pun, Pi Day is the perfect day. March 14th is Pi Day, where we celebrate the number pi, 3.1415926535898… What better way to celebrate the constant… Continue Reading  

Content Marketing, Newspapers, and Nacho Flavoring
February 18, 2014  •  Kevin Krason

Content Marketing, Newspapers, and Nacho Flavoring

If you work in sales or marketing, you’ve heard the phrase “content marketing.” It’s the buzzword that has launched a thousand blogs. But what is content marketing? And why? Content Marketing Defined According to the Content Marketing Institute: “Content marketing is a… Continue Reading  

Making Kentico Site Administration Easier for Site Owners with Custom Modules
February 11, 2014  •  Steve Sanchez

Making Kentico Site Administration Easier for Site Owners with Custom Modules

To save time and make site administration easier for our Kentico customers, we often create a   custom module to give them a custom control center. We do that because  Kentico is a very robust system. The official site touts 400+… Continue Reading  

How to Create a Project Summary that Keeps Your Client on Track
February 10, 2014  •  Pam Hedman

How to Create a Project Summary that Keeps Your Client on Track

To ensure good communication with your client (and his or her boss) you should share a project summary document every week. If you do it right, the project summary is guaranteed to keep your client on his toes, and keep… Continue Reading