You’ve heard the constant chatter about the latest mobile devices and applications so it should be no surprise when we tell you the business world is going mobile. And it’s not just tech-nerds who are demanding mobility. Consider: The number of people using mobile banking services grew from 400,000 in 2007 to 3.1 million in 2008, and the number is expected to hit 7 million this year (Soder). In fact, recent data reveals a global audience of 63.2 million are now accessing the Internet through mobile devices, with over a third of those (35%) going online every day (Slocombe).
Pew Research predicts the mobile device will become the primary connection tool to the Internet for most people in the world by 2020 (Quitney)! Today’s progressive companies already know this and have positioned themselves to capture new market share. We won’t let you miss this opportunity!
The good news is you’ve got a couple options:
- Mobile landing page: A quick fix that’ll get your clients what they need and connected to your business. Mobile landing pages are simply another page on your website. They often include a quick description of you services or a tagline, contact information, and directions. It’s nothing too fancy-schmancy, which allows your clients to get in, get the information they need, and access your business. Best news? Like a mobile phone, it’ll go easy on your pockets.
- Mobile website: This option transforms your entire web-browser-friendly website into something easy-to-navigate on mobile or smartphones, such as the iPhone or Blackberry. Mobile websites are, in essence, an optimized-for-mobile version of your website. This is a great option of businesses that need to get a lot of content to their on-the-go clients.
